#348 - Storytelling Across Screens: The New Rules of Brand Building

Episode notes

John Sampogna is the co-founder and CEO of Wondersauce, a modern advertising agency that specializes in brand storytelling, paid media, e-commerce, and digital experiences. In this episode of DTC Pod, John discusses brand storytelling strategies across all sorts of media channels. He shares insights on crafting impactful campaigns and tips for finding and leveraging undervalued marketing gems like connected TV, static out-of-home, and podcasts. We explore the importance of understanding target audiences, the 3-3-3 rule for keeping your messaging on point, and finding that sweet spot between top-of-funnel brand-building and lower-funnel performance tactics. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Brand Storytelling Strategies 2. Buying and Crafting Campaigns 3. Linear vs Connected TV 4. Audience Understanding 5. 333 Rule for Messaging 6. Advertising Tactics and Budgeting 7. Undervalued Marketing Channels 8.

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