#344 - David Protein’s $1,000,000 Week Launch with Cofounder Zach Ranen

Episode notes

Zach Ranen is the co-founder of David, a protein bar brand which disrupted the market with 50% more calories from protein than any other bar and a groundbreaking dollar-to-protein ratio. In this episode of the DTC POD, Zach shares David's pre-launch and launch strategies, leading to 1M+ dollars in sales in the first week. This includes engaging with influencers like Peter Attia and Andrew Huberman and giving away 20,000 product samples. Zach also gives insights into their R&D process, how they built the David brand, their product-led approach to growth, and future plans. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Pre-Launch and Launch Tactics 2. Product-Led Approach to Growth 3. Product Sampling Marketing 4. Influencer Partnerships 5. Viral Marketing Strategies 6. Brand Development 7.

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