#339 - The Zen of Branding and Growth: How Recess Became the Chill Generation’s Go-To Beverage

Episode notes

Benjamin Witte is the founder and CEO of Recess, a beverage brand focused on creating products that promote relaxation and mental wellness. Inspired by the rise of functional ingredients like CBD, nootropics, and adaptogenic herbs, Benjamin saw an opportunity to pioneer a category of beverages that could help people unwind in a healthy way. In this episode of DTC POD, Benjamin shares his journey of launching Recess and the key strategies that have contributed to its success, including a focus on efficient brand impressions and an omnichannel approach to distribution. We discuss the significance of riding secular tailwinds, the advantages of having a broader mission when launching a brand, and the potential benefits and risks of a platform strategy. The conversation also touches the future of the functional beverage space and the role that Recess aims to play in shaping it. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Product Launch and Market Timing 2. Brand Awareness and Media Strategy 3. Regulatory Challenges in the CPG Space 4. Supply Chain Evolution 5.

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