DTC POD · 2024-08-01 · 37 min
Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett, a culinary lifestyle brand that started as a B2B company, offering high-quality aprons to professional chefs, and later expanded both its product line (to include other kitchen items) and customer base (now largely DTC). In this episode of DTC Pod, Ellen shares her journey of starting the company while working as a line cook. She emphasizes the importance of a slow and steady approach to building a business, focusing on financial responsibility and gathering feedback from core customers to improve products. Ellen discusses her strategic approach to marketing, building an engaged community, and expanding the brand through collaborations with chefs, influencers, and creators. The conversation also touches on Hedley & Bennett’s expansion into DTC, their plans to go omnichannel, and how they’re investing sustainably for long-term success. Interact with other DTC experts and access our monthly fireside chats with industry leaders on DTC Pod Slack . On this episode of DTC Pod, we cover: 1. Grassroots Marketing 2. Strategic Financial Management 3. Customer Feedback in Product Development 4.
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