Doing It Online · 2026-05-05 · 14 min
There's a reason everyone in your feed is suddenly running a paid live workshop. It's not a coincidence. It's not a fad. It's a direct response to some very real problems happening in the online business space right now - and once you understand why this strategy is working, you'll have a much better sense of whether it's the right move for you. In this episode I'm getting into all of it. Why live workshops are having such a moment right now. What makes the paid format specifically so powerful for coaches selling premium offers. And the honest realities that most people aren't talking about before they dive in. If you've been watching this trend and quietly wondering whether you should be doing it too - this episode is for you. I'm sharing the actual conversion numbers you should know before you run one, the truth about using ads to fill a paid event (it is not what most people expect), and what I actually recommend if you have a smaller audience and still want to make this format work. This is not a "yes, go run a workshop, they're amazing" episode. It is a "here is what you actually need to know to make a smart decision" episode. And those are my favourite kind.
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