Hosted by Kate McKibbin
The Doing It Online podcast is your weekly dose of sales funnel strategies, evergreen automation, and scaling tips for coaches who want to grow without burning out. Hosted by Kate McKibbin - 7-figure funnel strategist and founder of Hello Funnels - this show helps you make more sales with less selling.
299 episodes · publishes weekly · latest 2026-06-02 · ~14 min/episode
Rank
#5553
Substance
41.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5553 of 6183
Substance
Top 90%
outscores 10% of the index
Doing It Online ranks #5553 on The B2B Podcast Index with a substance score of 41.0 out of 100, scored across 1 recent episode. It scores highest on insight density and conversational craft. The episode is a brief solo monologue that restates a single high-level thesis - AI helps small businesses compete - with almost no novel claims per minute. The bulk of the runtime is emotional framing, personal anecdote, and throat-clearing rather than actionable or non-obvious ideas.
Averaged across 1 recently scored episode, with cited evidence.
The episode is a brief solo monologue that restates a single high-level thesis - AI helps small businesses compete - with almost no novel claims per minute. The bulk of the runtime is emotional framing, personal anecdote, and throat-clearing rather than actionable or non-obvious ideas.
“AI plus small business equals the most exciting era small business owners have ever seen”
“a business that turns over a couple of million dollars a year, relatively small client base, paying its people well, that can be genuinely profitable”
The episode is explicitly derivative - the host openly borrows the framing from a Daniel Priestley appearance on another podcast and offers no additional first-principles reasoning or contrarian angle of her own. The micro-business-as-beneficiary-of-AI thesis is already widely circulating.
“I was listening to the Diary Over CEO podcast”
“Not the full interview on Listen to That for Yourself, but my take on it”
This is a solo episode with no guest. The host is a coach and course creator whose practitioner credentials at scale are not evidenced in the transcript. Referenced figures (Priestley, Bartlett) do not appear and their ideas are only summarised vaguely.
“I'm your host, Kate McKibben”
“He was interviewing Daniel Priestley, fellow Aussie. If you don't know Daniel, he's the author of Key Person of Influence and Scorecard Marketing”
Almost no concrete data, named companies, or verifiable figures are provided. The one quantitative claim ('laying off 70% of their workforce') is unattributed and vague; the revenue example ('a couple of million dollars') is illustrative rather than evidenced.
“big companies publicly brag about laying off 70% of their workforce because AI can now do those jobs”
“a business that turns over a couple of million dollars a year”
The episode is an uninterrupted solo monologue, so there is no conversation, follow-up questioning, or pushback possible by design. The host's rhetorical questions are self-answered without tension or challenge, and the structure is motivational rather than investigative.
“So let me bring this back to us”
“Okay, let's recap.”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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