
Hosted by Seb Wichmann
Step into raw, unfiltered conversations designed for CEOs, CHROs, and learning experts who are transforming workplace cultures.
18 episodes · publishes weekly · latest 2025-09-26 · ~41 min/episode
Rank
#1199
Substance
71.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1199 of 6183
Substance
Top 19%
outscores 81% of the index
DoGood Insider ranks #1199 on The B2B Podcast Index with a substance score of 71.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Paul Wright is a genuine long-tenure CEO of a public manufacturing company with 8,000+ employees across 25+ global facilities - a real operator at meaningful scale, not a thought-leader or career podcaster. His credibility is evident but the conversation doesn't extract enough depth to fully validate the seniority.
Averaged across 1 recently scored episode, with cited evidence.
There are a handful of genuinely useful ideas - particularly the Federer point-level statistics applied to business decision quality, and the discipline of diagnosing process before judging outcomes. However, large stretches of the episode are platitudes ('be a good listener,' 'take emotions out,' 'trust each other') with minimal elaboration or novel framing.
“he won only 54% of the points he played. So now he's barely winning one out of every two points he plays. But yet he is one of the greatest players of all time”
“the better you can get on the how and the front end. Then it makes it clear on the back end if there is not a desired result that's achieved”
The Federer-to-business-decision-making analogy is the episode's freshest moment, but the underlying 'process over outcomes' thesis is well-trodden (cf. Annie Duke). Most other ideas - authentic values, removing bias, face-to-face culture - are standard leadership canon delivered without a contrarian twist.
“four percentage points can make the difference between being purely average to being the best, one of the, arguably the best of all time”
“you have to prepare for running a marathon, to run a lot of 400 yard dashes”
Paul Wright is a genuine long-tenure CEO of a public manufacturing company with 8,000+ employees across 25+ global facilities - a real operator at meaningful scale, not a thought-leader or career podcaster. His credibility is evident but the conversation doesn't extract enough depth to fully validate the seniority.
“Paul Wrights, CEO of Titan International, a company operating across six business units and over 8,000 employees worldwide”
“knock on wood, it's probably been six years since we've had really any turnover, um, that is significant of any sort”
The episode earns points for several concrete anchors: Federer's 54/58/80% split, minimum 25 SKUs per plant per day, 11,000-pound tires, the 2015 One Titan document, 40-person management team touching 8,000 employees. These are real and useful. But strategic claims about culture-building and decision frameworks remain largely unsubstantiated with outcomes or data.
“We don't have a single plant that builds less than 25 SKUs a day”
“we got tires that are £11,000 big”
The host asks a few genuinely probing follow-ups - pressing on how a CEO assesses process in domains where they lack expertise, and pushing for specific anecdotes. But the conversation is undermined by excessive validation, summary-as-question, and a tendency to answer his own prompts before the guest can respond.
“With subject matters that you're not the expert in, right? How do you listen out for your team, having done, you know, the due diligence of what kind of data points there have been based their decision on”
“That's super fascinating. I love the analogy.”
First period on the Index - history builds from here.
1 scored on substance · 18 tracked in total.
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