DMOU: Destination Marketing Organization University · 2026-05-13 · 46 min
Over the past 18 years, Dan Rowe built Visit Panama City Beach into one of the most recognized DMOs in the Southeast, growing its influence well beyond its marketing mandate and establishing it as a genuine community builder. Forged by the challenges brought by hurricanes, oil spills, a spring break pivot that no one thought possible, Visit Panama City Beach was designed to withstand crisis…and this winter, it did again. In this exclusive conversation, Dan Rowe sits down with DMOU’s Bill Geist to share the story behind the alleged embezzlement by trusted staff members, Dan's decision to step away for the good of the destination and a recent position paper in which Dan reflects on his career and his 11 principles of Leadership. Join us.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work73 / 100
191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID
190: Chris Ihrig • Developing a Pathway to Destination Leadership
188: Gary Wheat • Honey, We Bought a Radio Station
187: Auvis Cole • Building Trust and Collaboration with Industry Partners