DMOU: Destination Marketing Organization University · 2026-06-10 · 33 min
Establishing a Tourism Improvement District is rarely easy…but in Chicago, it took almost 15 years. But, when the City Council approved the first TID in Illinois earlier this year, the vote was unanimous. On this edition of DMOU, Choose Chicago’s Kristen Reynolds and the CEO of the Illinois Hotel and Lodging Association, Michael Jacobson, share how this final push was different and how regional collaboration among groups previously on the sidelines won the day.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work73 / 100
190: Chris Ihrig • Developing a Pathway to Destination Leadership
189: Dan Rowe • Leading Through Crisis
188: Gary Wheat • Honey, We Bought a Radio Station
187: Auvis Cole • Building Trust and Collaboration with Industry Partners