DMOU: Destination Marketing Organization University · 2026-06-10 · 33 min
Establishing a Tourism Improvement District is rarely easy…but in Chicago, it took almost 15 years. But, when the City Council approved the first TID in Illinois earlier this year, the vote was unanimous. On this edition of DMOU, Choose Chicago’s Kristen Reynolds and the CEO of the Illinois Hotel and Lodging Association, Michael Jacobson, share how this final push was different and how regional collaboration among groups previously on the sidelines won the day.
195: Gary Sherwin • The Power of a Private-Sector Tourism Improvement District85 / 100
192: Matt Pivarnik • Making the DMO-Chamber Combo Work73 / 100
194: Kyle Edmiston • What's Ahead for Destinations International
193: Meaghan Ferrigno • Destination Canada's Bold Embrace of Data, Research and AI
190: Chris Ihrig • Developing a Pathway to Destination Leadership