DMOU: Destination Marketing Organization University · 2026-04-01 · 40 min
When Auvis Cole stepped into the role of Director of Discover Crystal River, he sensed a lack of organizational connectivity with his industry partners…and set out to improve those relationships. He and his team developed a program called “Partners in Tourism” that creates professional development, co-op marketing and networking opportunities for area businesses. That program has, in turn, resulted in a workforce development initiative with area schools and colleges…and the DMO is also pursuing a plan to engage Short Term Rentals that may be on independent online platforms. Oh, and in the Bonus Round? A great story of how he met one of the biggest names in music. Join us.
192: Matt Pivarnik • Making the DMO-Chamber Combo Work73 / 100
191: Kristen Reynolds & Michael Jacobson: The 15 Year Journey to Create Chicago's TID
190: Chris Ihrig • Developing a Pathway to Destination Leadership
189: Dan Rowe • Leading Through Crisis
188: Gary Wheat • Honey, We Bought a Radio Station