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Ethics In Marketing

Digital Marketing Dive · 2025-07-31 · 24 min

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Episode notes

Ethical Marketing Code of Conduct Core Principles - > Respect for Human Autonomy All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion. - > Transparency and Honesty All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices. - > Protection of Vulnerable Populations Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable groups from exploitation. - > User-Centric Design Products and services should be designed to serve user needs first, not to maximize company profits at user expense. - > Informed Consent Users must be able to make decisions based on complete, accurate information presented in an accessible way. Links: Seth: Brian: Send us a Voicemail: Please review and rate Digital Marketing the podcast directory of your choice. Every review helps others find our show! Learn more about your ad choices. Visit megaphone.fm/adchoices

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