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#5457Digital by AttentionMedia44.0 / 100Get badge
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Digital by AttentionMedia

Hosted by AttentionMedia

Welcome to Digital, a podcast brought to you by AttentionMedia, a location-agnostic digital growth agency helping business become iconic brands!

31 episodes · publishes weekly · latest 2025-01-12 · ~26 min/episode

Rank

#5457

Substance

44.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Marketing rank

#846 of 995

Best B2B Marketing Podcasts →

Across the index

#5457 of 6219

Substance

Top 88%

outscores 12% of the index

Why it scores where it does

Digital by AttentionMedia ranks #5457 on The B2B Podcast Index with a substance score of 44.0 out of 100, scored across 1 recent episode. It scores highest on specificity & evidence and insight density. A handful of survey statistics are cited (93% Gen Z, 75% millennials, 66% of leaders preferring AI-skilled candidates) but sourced vaguely ('recent survey I think was last week by Google'). No client case studies, no dollar figures, no named companies beyond ChatGPT/Gemini/Copilot, and no implementation timelines or concrete metrics from actual engagements.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

9.0 / 20

The episode is almost entirely surface-level AI awareness content - psychological adoption stages, 'start a pilot group,' track ROI before and after - with no novel frameworks, no implementation depth, and no non-obvious claims. The closest thing to a genuinely useful idea (ROI calculators, acceptable-use policies) is mentioned and immediately dropped without elaboration.

“there is a bit of ah, a AI psychology process that um, um businesses and individuals will go through. Starting from skepticism and m. A little bit of indifference um to AI then into a little bit of fear”

“How much time would it take before AI and then how much time will it take us after AI. So we're actually really understanding what that return on investment is”

Originality

8.0 / 20

Virtually every point made is a recycled mainstream AI take: AI will augment not replace, start small, use personas in ChatGPT, data privacy matters. The five-stages framework is borrowed from elsewhere and only shallowly described. There is no contrarian argument, no first-principles reasoning, and no unexpected angle throughout.

“being able to bounce off ChatGPT. Hey, here's what I'm thinking of doing... Or we're stuck using, um, Elon Musk as a really out there different thinking partner or, uh, Steve Jobs”

“if it's not you then you know, be sure that your competitors exactly, you know, certainly are looking at how they can use this”

Guest Caliber

9.0 / 20

The guest is a business and executive coach who has recently added AI consulting to her practice; she is not a technologist, not a senior operator who has deployed AI at scale, and defers to Dr. Ayesha Khanna as the actual AI authority. Training 350 people is noted but no outcomes or client results are shared, keeping her credentials thin for a B2B practitioner audience.

“I still am doing business coaching and executive coaching”

“I've trained probably over 350 people now we've got a black belt program”

Specificity & Evidence

10.0 / 20

A handful of survey statistics are cited (93% Gen Z, 75% millennials, 66% of leaders preferring AI-skilled candidates) but sourced vaguely ('recent survey I think was last week by Google'). No client case studies, no dollar figures, no named companies beyond ChatGPT/Gemini/Copilot, and no implementation timelines or concrete metrics from actual engagements.

“93% of Gen Z are using two or more including an LLM tool a week. 75% of millennials”

“66% of leaders said that they would rather hire a leader or someone in a role less experienced that have AI skills than a more experienced and more expensive candidate that doesn't have them”

Conversational Craft

8.0 / 20

The host consistently agrees with and affirms the guest rather than probing or challenging any claim. Questions are broad and generic ('what are some basics?', 'what does 2025 look like?'), and the host frequently summarises back in simpler terms rather than pushing for depth. No meaningful follow-up or productive disagreement occurs in the entire episode.

“Amazing. Amazing. So you know, with that in mind”

“That's one of the things that I love about it the most from a business perspective”

Standout episodes

  • 031. Alexie O’Brien: How To Use AI To Drive Growth In Your Business

    2025-01-12

    44

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 31 tracked in total.

  • 031. Alexie O’Brien: How To Use AI To Drive Growth In Your Business

    2025-01-12 · 28 min

    44 / 100

Frequently asked

What is Digital by AttentionMedia's substance score?
Digital by AttentionMedia scores 44.0 out of 100 for substance and ranks #5457 on The B2B Podcast Index. That puts it ahead of 12% of the B2B podcasts we rank and #846 of 995 in Marketing. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Digital by AttentionMedia worth listening to?
Digital by AttentionMedia is ranked on The B2B Podcast Index with a substance score of 44.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts Digital by AttentionMedia?
Digital by AttentionMedia is hosted by AttentionMedia.
How often does Digital by AttentionMedia publish?
Digital by AttentionMedia publishes weekly, has 31 episodes, released its most recent episode on 2025-01-12.
Which Digital by AttentionMedia episode should I start with?
Our highest-scoring recent episode is "031. Alexie O’Brien: How To Use AI To Drive Growth In Your Business" (44/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Attention MediaChatGPTGeminiCopilotMicrosoftGoogleEUSingapore

Guests who've appeared

Alexie O'Brien

Topics this show covers

The themes that come up most across this show's episodes.

AI agentsGeminiChatGPTgenerative AIMicrosoft CopilotAI governanceLLM (Large Language Model)acceptable use policyData privacy regulationsROI calculators

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