Dentistry Needs to Get Over Its “Sales Complex

Episode notes

Sales in dentistry has a bad reputation. But what if the problem isn’t sales… it’s how we think about it? In this episode of Dental Operations Unpacked , Jake Larson and Clint Berry sit down with Dr. Jason Gladwell (CEO of Gladwell Orthodontics) and Emily Abecasis (Senior Director of Operations at Lightwave Dental) to break down: • Why sales feels uncomfortable in clinical environments • The real reason patients don’t move forward with treatment • How education—not persuasion—drives case acceptance • The metrics every practice should be tracking • Why your treatment coordinator role might be hurting your growth This episode is a must-listen for operators, DSOs, and dental leaders looking to improve patient experience and unlock growth.