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When it comes to AI and the film industry, noise is everywhere. We cut through it. Denoised is your twice-weekly deep dive into the most interesting and relevant topics in media, entertainment, and creative technology.
136 episodes · publishes weekly · latest 2026-06-30 · ~37 min/episode
Rank
#1902
Substance
67.8
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1902 of 6183
Substance
Top 31%
outscores 69% of the index
Denoised ranks #1902 on The B2B Podcast Index with a substance score of 67.8 out of 100, scored across 5 recent episodes. It scores highest on specificity & evidence and insight density. The episode includes several specific product names and technical details (Lightcraft Spark's Gaussian splat scanning, Martini's angle editor, Selects' Claude/MCP integration, Kling's 4K support), but lacks hard numbers, pricing data, timelines, or measurable outcomes. Anecdotes about Jacob's shipping-container stage and NAB attendee feedback are mentioned but not quantified. The discussion of Blender sponsorship (€240,000 for four developers) provides one useful metric but most claims remain general.
Averaged across 5 recently scored episodes, with cited evidence.
The episode covers multiple NAB products and announcements with decent technical detail on several tools (Lightcraft Spark, Martini AI's angle editor, Selects' MCP integration), but much of the runtime is spent on casual banter, setup explanations, and tangential discussions (Vegas stories, data center tangents, Wishbone references) that dilute substantive content. A B2B operator would extract useful information about 4-5 specific tools but wade through significant padding.
“So the idea is it's a web platform. You can Gaussian splat scan a location, bring in that splat into the, the platform, and then it, you can connect your iPhone or virtual camera and basically have an Unreal Engine Vcam, but all- browser based”
“they have this integrator that, you know, is basically like you can talk to Claude and start having it build out, like, elements and worlds and gray boxing and other things in Blender”
The episode recaps announced products and industry news with straightforward summaries but limited original analysis or contrarian takes. Observations about Claude integrations, Kling's 4K support, and frame-interpolation workflows are competent but largely confirmatory rather than revealing non-obvious insights. The discussion of Blender's rejected sponsorship touches on interesting tensions but doesn't dig deep into systemic implications.
“And if you go a step further, imagine tying a VCAM, like a Lightspark- Mm-hmm... a li- um, you know, uh- Sorry. Lightcraft- Blanking... Spark”
“I think Blender has a, has a huge place in the future of, uh, generative AI. Yeah, you need that control. You still need that, you know, at a certain level, you need that fidelity and control”
This is a two-person host conversation with no guest. Both hosts are practitioners (Addy in AI/video production, Joey in editing), but the format lacks the depth that comes from bringing in a specialist guest with deep expertise in a specific domain. While the hosts have relevant experience, the episode reads more as two friends recapping a conference than a structured interview with someone who built one of these tools.
“We'll talk about it on the next- Yeah. The one thing I didn't see that I saw some videos pop up was, uh, someone had built a iPhone bullet time rig”
“We... It was the magic of the cloud. [laughs] Got remote GPUs.”
The episode includes several specific product names and technical details (Lightcraft Spark's Gaussian splat scanning, Martini's angle editor, Selects' Claude/MCP integration, Kling's 4K support), but lacks hard numbers, pricing data, timelines, or measurable outcomes. Anecdotes about Jacob's shipping-container stage and NAB attendee feedback are mentioned but not quantified. The discussion of Blender sponsorship (€240,000 for four developers) provides one useful metric but most claims remain general.
“So they're supposed to launch it later this summer”
“they have this integrator that, you know, is basically like you can talk to Claude and start having it build out, like, elements and worlds and gray boxing”
The hosts engage in friendly back-and-forth with occasional follow-up questions ("how responsive is it?", questions about Claude's visibility in Premiere), but rarely push back or challenge claims substantively. Much of the conversation is affirmative banter rather than probing dialogue. Questions exist but lack edge; the hosts accept most product explanations at face value without deeper interrogation of limitations or trade-offs.
“One, how responsive is it? In the demo there, and this is also NAB crappy Wi-Fi, it was responsive”
“I am curious. I'll mess around with this with, like, Premiere. I'm curious if this is aware of what it's doing, of what it's able to do. Yeah, I'm guessing no”
First period on the Index - history builds from here.
9 scored on substance · 60 tracked in total.
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