From Ham Radio Kid to 11x CMO: Alan Gonsenhauser on Brand, Demand & PE-Backed Growth

Episode notes

Nick sits down with Alan Gonsenhauser , Founder/CEO of Demand Revenue and 11x CMO , to talk about going from ham radio geek to global marketing leader. They dive into brand vs. demand , fixing churn , aligning marketing, sales, product & CS , and how CMOs should speak CFO language using metrics like NRR , LTV:CAC , and pricing power . Plus, Alan shares stories from Xerox, Panasonic, GE, Enron-era startups , and why he launched his own advisory firm. Learn how to think like a business leader , not just “the marketing person.”

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