Demand Gen U · 2023-05-16 · 40 min
We’d all love customers to have zero objections to buying from us, but overcoming sales objections is a key part of any sale. How we handle those objections makes all the difference between gaining a new customer and losing one. The truth is that sales objections are nothing to be afraid of. In fact, they’re a window into potential customers’ thoughts - and those thoughts can inspire great marketing content. In this episode of DGU, we talk about our own experiences with sales objections and how we turn that into valuable content to help win sales in the future. Find out: How we identify sales objections Ways to overcome them How to use objections for marketing content To learn more, check out the full episode for tips on turning sales objections into high-value content. 0:00 - 4:46 Intro 4:46 - 8:08 What is objection handling? 8:08 - 10:57 Objections vs.
The Last Class of Demand Gen U… for Now43 / 100Prioritizing Customer Retention as a Marketing TeamAdjusting and Refocusing Your Marketing StrategyCreating Laser-Focused Audiences for Your CampaignsHow to Adjust Your Marketing Message in a Recession