Demand Gen U · 2023-04-04 · 38 min
A laser-focused approach to audience targeting is a must in today’s market. And with all the different tools out there that can collect data, we can really dig into the numbers to improve our targeting. In this episode of DGU, Mark and Jason revisit a topic they’ve covered before - how to target effectively and define your ICP with data. But we’ve made a whole bunch of changes at Metadata since that episode, and arguably, targeting is more important than it’s ever been. Tune in to hear Metadata’s approach to targeting, how it’s changed, and what tools we’re using to zero in on our target market.
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