Demand Gen U · 2023-04-18 · 37 min
Every B2B marketing team is currently asking themselves the same thing... how do you adjust your marketing plan according to what's going on in the world right now? It's a chaotic time and having a plan is a great start. But what happens when you have to adjust that plan and then a few months later, have to adjust it again? It’s no easy feat, which is why in this episode of DGU, Mark and Jason cover one of Jason’s not-so-favorite topics… planning! Tune in to find out how the team at Metadata is approaching marketing planning in the current environment, mistakes they’ve made in the process, and how to say ‘no’ when you really have to.
The Last Class of Demand Gen U… for Now43 / 100Turning Sales Objections Into Marketing ContentPrioritizing Customer Retention as a Marketing TeamCreating Laser-Focused Audiences for Your CampaignsHow to Adjust Your Marketing Message in a Recession