Demand Gen U · 2023-03-21 · 32 min
Unless you’ve been living under a rock, times are tough for B2B marketers. Every buying decision, whether it’s a new purchase or renewal, is under serious scrutiny right now. The best place to start for B2B marketers is to recession-proof your messaging. You need to make sure whatever your company sells is positioned as a must-have product or service in any type of economy. On DGU this week, get an inside look at we’re adjusting our messaging in a down economy at Metadata. Listen to the full episode to hear what Mark and Alex learned so far, or keep reading for the show notes.
The Last Class of Demand Gen U… for Now43 / 100Turning Sales Objections Into Marketing ContentPrioritizing Customer Retention as a Marketing TeamAdjusting and Refocusing Your Marketing StrategyCreating Laser-Focused Audiences for Your Campaigns