Demand Decoded: Demand Generation & Business Growth · 2026-07-20 · 31 min
Every B2B marketer is being told ChatGPT ads are the next big channel, but almost nobody's actually run them. There are no keywords, no search volume data, and no way to see what buyers are typing into the chat that triggers your ad. So how do you target, and how do you know it's working? In this solo episode, Dan shares Blend's real testing data from months of running ChatGPT ads, covering the campaign structure, the shift from keywords to context hints, and why the simplest, most literal ad copy is consistently outperforming anything clever. He breaks down real cost-per-click figures against Google Ads, the platform's biggest current weakness, and why conversions are still lagging behind other channels despite promising click-through rates. Essential listening for any B2B marketer with test budget to spend and a reason to get ahead of a channel that's about to become unavoidable. Click here to get your free AEO visibility audit Click here to
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