Demand Decoded: Demand Generation & Business Growth · 2026-07-13 · 46 min
Your sales team could be pitching your competitor's narrative right now, and they wouldn't even know it. That's the risk hiding inside AI adoption. As more of your business relies on ChatGPT and Claude to write proposals, RFPs and content, without any shared context or governance, the gap between what's true about your brand and what's actually being published grows wider every day. In this episode, recorded live on LinkedIn, Dan and Josh break down exactly how to fix this. They unpack the data behind the problem (63% of B2B marketers say AI is increasing noise, not differentiation) and explain why cloud projects and custom GPTs only patch the issue rather than solve it. Then they demo Blend Core, a governed knowledge base that plugs your ICPs, tone of voice, case studies and convictions straight into any AI tool, so every output stays consistent, on-brand and actually sounds like you. Essential listening for any marketing or sales leader scaling AI usage without a governance plan in place. Want to see how BlendCore keeps your brand's voice consistent everywhere your team uses AI? Find out more: blendb2b.com/blendcore Click here to get your free AEO visibility audit Click here to
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