Death to the Corporate Video · 2022-08-11 · 33 min
We recently declared the end of the one-size-fits-all video in B2B marketing. What should B2B companies do instead? In this episode of “Death to the Corporate Video,” we break down the three videos every B2B company needs to create a full video marketing funnel. These three videos are perfect for brands just starting out with video marketing, or those looking to refresh that brand film from 2014. The three videos every B2B company needs An awareness ad for social and paid media that introduces the problem you solve. A consideration video that explains what the product or service is and how it benefits the customer. A decision video that reassures buyers that your product is a safe bet. Resources How to video throughout the sales funnel Our testimonial video episode Why you shouldn’t make just one video How to allocate your video marketing budget Why you should consider a “year of ads” strategy Learn more about Guy, Hope and Umault at umault.com
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