Market to the human source code, not the trendy operating system

Episode notes

Tired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly. Learn more about Guy and Umault at umault.com

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