Data Beats Opinion · 2025-06-30 · 49 min
Outbound sales is undergoing a complete transformation - and most marketers are missing it entirely. In this debut episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Harris Kenny (founder of OutboundSync) to explore how AI, programmatic outbound, and precision targeting are revolutionizing cold outreach. What you'll discover: How companies are achieving 40% phone connect rates using propensity scoring The "programmatic outbound" shift happening across every channel How AI agents research prospects to find hyper-specific targeting opportunities Why outbound attribution is broken (and agencies are getting 2-3x less credit) The quality renaissance: why personalized outreach beats AI-generated spam Show Notes [00:00] Intro [02:11] Going from agency to SaaS [07:41] The current state of Outbound Sales [11:00] Parallel dialing, propensity scoring and other advanced phone tactics [14:21] AI-powered segmentation [16:21] Outbound as a marketing strategy [21:05] When & how to start outbound [25:40] The ROI on agencies [29:41] Measuring outbound success [32:37] Outbound & advanced attribution [34:19] Quality vs.
The new retention playbook for repeat purchases70 / 100
How to grow without ads, algorithms, or cold outreach
Stop showing the same website to everyone!
The marketing strategy your competitors are too scared to try
Revenue Attribution and B2B Sales with Steffen Hedebrandt - Data Beats Opinion