Data Beats Opinion · 2026-04-06 · 51 min
Why does every marketing channel feel broken right now?️ Ads are expensive. SEO is getting buried under AI overviews. Cold outreach is noise. So what actually works? Turns out, it's the same thing that worked before Facebook ads existed: relationships and owned distribution. In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Greg Digneo - founder of Content Guppy and a 20-year marketing veteran - to break down the owned distribution revolution. Greg makes the case that one good partnership conversation can replace a thousand cold emails, why founder-led content consistently outperforms polished marketing, and how to build a growth engine that doesn't break every time an algorithm changes.
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