The marketing strategy your competitors are too scared to try

Episode notes

Is comedy the secret to conversion copywriting? In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Lianna Patch (founder of Punchline Copy) to how brands can use humor and personality to stand out in an increasingly competitive market. What you'll discover: Why humor is the last marketing differentiator in the AI age The humor spectrum (where do you fall?) Comedy conversion tricks How to find and develop your brand voice Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle. About the Guest: Lianna Patch is the founder of Punchline Copy. A former standup comedian and improv performer, she specializes in using humor to drive conversions for SaaS and e-commerce businesses. Lianna is also co-founder of SaaS Marketing Gym and a TinySeed mentor.

• The new retention playbook for repeat purchases70 / 100
• How to grow without ads, algorithms, or cold outreach
• Stop showing the same website to everyone!
• Why outbound sales just got interesting again
• Revenue Attribution and B2B Sales with Steffen Hedebrandt - Data Beats Opinion