Data Beats Opinion · 2025-12-12 · 50 min
“Is your website just a billboard?” In this episode of Data Beats Opinion, SegMetrics founder Keith Perhac sits down with Brennan Dunn, founder of RightMessage. They explore the future of personalization and segmentation-based marketing. If you’re not personalizing your marketing, then yes, your website IS just a billboard. As are your emails. Are you ready to see how you can double conversions with some simple, automated techniques? What you'll discover: How to find hidden leaks in your marketing How to design questionnaires that get 80+% completion rates Shifting from generic funnels to customized product orbits Advanced personalization & segmentation tricks Subscribe for monthly episodes covering conversion optimization, content strategy, copywriting, and other growth tactics that actually move the needle. About the Guest: Brennan Dunn is the founder of RightMessage, a platform that helps SaaS and Creator businesses personalize their websites and emails based on who’s visiting.
The new retention playbook for repeat purchases70 / 100
How to grow without ads, algorithms, or cold outreach
The marketing strategy your competitors are too scared to try
Why outbound sales just got interesting again
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