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3 Numbers Every Successful Dance Studio Owner Should Know

Dance Principals United · 2026-09-02 · 23 min

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Key moments - from our scoring

Substance score

55 / 100

Five dimensions, 20 points each

Insight Density11 / 20
Originality9 / 20
Guest Caliber13 / 20
Specificity & Evidence10 / 20
Conversational Craft12 / 20

This episode focuses on financial literacy for dance studio owners, with Nathan joining Amanda and Rebecca to break down the three foundational metrics that separate successful studios from struggling ones: student numbers, class placements (more important than raw student count), and weekly revenue. The hosts emphasize that revenue is money coming in, while profit is what remains after expenses. A key revelation is the power of weekly direct debit billing over term-based invoicing - Rebecca shares her experience making the switch and how it eliminated payment chasing, gave her back time, and actually improved parent retention by making payments feel smaller and more manageable. Nathan adds nuance by showing how studios can still accept upfront payments while maintaining a payment method on file for automation. The episode walks through a real example of a studio owner who discovered, through tracking class-by-class profitability on their RFI dashboard, that classes filling at 50% or less were operating at a loss. Understanding these numbers enables smarter decisions about pricing, timetabling, and staffing for the following year. For studio owners avoiding financial tracking, the hosts stress that ignorance will eventually catch up with you - and most studio owners aren't even paying themselves minimum wage. They offer a free tracking tool and coaching video to help owners build the habit.

Key takeaways

  • →The three entry-level numbers to track are student count, class placements (one student doing three classes = three placements), and weekly revenue - and class placements matter more than raw student numbers.
  • →Switching from term-based to weekly direct debit billing dramatically reduces payment friction for parents, eliminates payment-chasing overhead, and actually decreases opt-out rates because smaller weekly amounts feel more affordable than large term invoices.
  • →Most dance studio owners are not paying themselves minimum wage because they don't know their numbers; tracking revenue and profit weekly makes it clear what changes (pricing, timetabling, staffing) are needed to improve compensation.
  • →Classes running at 50% capacity or less typically operate at a loss, while classes more than half-full generate profit - data that becomes actionable only when you track class-by-class profitability on an RFI dashboard.
  • →Once you master tracking the three core numbers weekly, you can expand to segment by age group (preschool vs. school-age) and dive into more advanced metrics like class-level profitability and GST implications on ancillary revenue like costumes.

Topics in this episode

Class placementsRevenue vs. profitWeekly direct debit billingRFI dashboard (class-level profitability)Term-based vs. weekly billingGST on ancillary revenuePreschool vs. school-age segmentationStudio timetabling optimizationStudent retention and enrollment stabilityPayment method automation

Questions this episode answers

What are the three numbers every dance studio owner should track?

Student count, class placements (the total number of class enrollments across all classes), and weekly revenue. Class placements are the most critical because they show actual class capacity better than student count alone.

Why is weekly direct debit billing better than term-based invoicing?

Weekly billing reduces parent decision-making anxiety, eliminates the psychological opt-out moments at term boundaries, decreases payment-chasing time for studios, and makes the total cost feel more manageable; parents already expect weekly debit for gyms, streaming, and schools.

What's the difference between revenue and profit in a dance studio?

Revenue is all money coming into your studio each week; profit is what's left after you pay teacher wages, rent, utilities, and all other expenses.

How do you know which classes are actually profitable?

Track class-by-class revenue and profitability using an RFI dashboard; classes running at 50% capacity or less typically lose money, while classes more than half full generally generate profit.

Can parents still pay their tuition upfront if you move to weekly direct debit?

Yes - set clear payment terms that allow upfront payment if received before the first debit date, but require all parents to have a payment method on file so the system automatically debits in case they forget in future terms.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

11 / 20

The episode delivers practical, actionable advice on three foundational metrics (student count, class placements, weekly revenue) that many dance studio owners genuinely lack. However, the core insights are relatively straightforward - tracking weekly revenue vs. term billing, understanding revenue vs. profit, and segmenting student cohorts - and the episode spends considerable time on persuasion (overcoming objections, anecdotes) rather than novel frameworks or non-obvious analysis. The revelation about class profitability by fill rate is solid but not deeply explored.

The three numbers are obviously the number of students they have. Most importantly though, more important than student numbers is the class placements.
Revenue is how much money is coming into your business um each week or for some of you it's each term.

Originality

9 / 20

The core advice - track weekly revenue, shift from term to weekly billing, segment by age group - is sensible but not novel in the broader SaaS/B2B context. Weekly subscription models and cohort analytics are standard in modern business. The originality lies primarily in applying these principles to dance studios specifically, which is niche but not conceptually groundbreaking. The hosts frame this as revelation-level insight for their audience, but that reflects their audience's education gap rather than genuinely original thinking.

We don't ever jump straight to the top. We get people in at a level that is accessible to them now. We build habits and we grow on that over time.
It when we build termly it like subconsciously gives parents a decision around opting out three times a year.

Guest Caliber

13 / 20

Nathan is presented as a numbers expert working directly with dance studio owners in a membership community (SGC), and the hosts (Amanda and Rebecca) are studio owners themselves with lived experience. They speak from practice rather than theory. However, Nathan's background and credentials are not detailed; he functions more as a coach/facilitator than a senior operator who scaled a major business. The episode lacks external guest diversity or citation of recognized financial frameworks.

And there like there's so many members that I join um onto a call with for the first time and they say either they're not paying themsel at all or they're not paying themsel well.
I did this quite a few years ago as well Nate. um that when I did it, I had that panicstricken in my head as well. Rebecca: And I made a really strong decision cuz I knew it was what was best for my business and my team that no one was going to pay up front.

Specificity & Evidence

10 / 20

The episode includes concrete examples (a studio owner realizing costumes were unprofitable due to GST, another discovering that classes below 50% fill were in the red) and specific metrics (weekly revenue targets of 35K, 40K, 45K; gym subscription $65/week; class pricing $50/week). However, these examples lack dollar figures tied to outcomes, customer acquisition cost, or churn data. The costume GST example is useful but brief. Most claims about weekly billing's superiority lack comparative data (churn rates before/after, retention uplift percentages).

I know that for a fact now because I've changed over to it. It's a much lesser amount coming out of their account. They don't have to stress about paying it hugely.
If you get a costume for $90, $9 of that is GST, which has to go into the GST account. So, therefore, if you're then charging $95, am I right in saying this? You're losing money off it.

Conversational Craft

12 / 20

The hosts demonstrate genuine dialogue and build on each other's points, with follow-ups like 'what were they saying about that?' when introducing the costume example. However, questioning lacks rigor; there is no pushback on claims (e.g., whether weekly billing actually improves retention, or what happens to studios that maintain term billing successfully). Nathan's objection-handling (e.g., "I know lots of you have heard it multiple times from us") shows awareness of listener resistance but doesn't deeply test assumptions. The tone is consultative but not adversarial or probing.

And that's where, you know, we focus on with studio owners and what we wanted to dive into on this week's podcast. And look, I think it's something we've mentioned before, but I think it's something that we can't hear enough because at some stages, we're just not quite ready to to take the Nathan: leap yet.
So, you know what your weekly is. Rebecca: That is just such a game changer for me as well, Nate.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

nathan104rebecca87numbers30studio17three17parents13weekly13term13revenue11money11amanda10class10direct10front10owners9start9

Episode notes

Do you know the three numbers that tell you how your dance studio is really going? Not roughly. Not "I think we're doing okay." The actual numbers. In this week's episode of the Dance Principles United Podcast, we're talking about the three key numbers every dance studio owner should be tracking: Student numbers Class placements Weekly revenue They're simple numbers, but knowing them can completely change the way you make decisions in your dance business. Because once you can see what's happening week by week, you can spot problems earlier, set clearer goals and make smarter calls around your timetable, pricing, enrolments and team. We also chat about why class placements can tell you more than student numbers alone, why weekly direct debit can make such a difference to cash flow and retention, and what happens when you start looking at which classes are actually making money… and which ones are quietly costing you. And if numbers make you want to stick your head in the sand, this episode is especially for you. You don't need to become a spreadsheet person overnight. You just need to start with the right three numbers.

Full transcript

23 min

Transcribed and scored by The B2B Podcast Index.

Intro Recording: Hello friends. I'm Amanda Bar and I'm Rebecca Lub Brennan and welcome to Dance Principles United the podcast. Together we are passionate about helping studio owners with the business of running their studio. Join us as we talk everything from marketing systems, studio culture, motherhood, life and everything in between.

This is the Dance Principles United podcast. Amanda: Hello everyone and welcome to another episode of the Dance Principles United podcast. Amanda: Our second one that we're recording here in New Zealand this week back as we are on our little junket. Amanda: Um if you didn't hear all about it, um tune in to last week's podcast where we gave a bit of a rundown of what we're doing and why we're here.

Um so what else has been happening? Amanda: Last week we talked about um in the intro Beck what we were doing on this trip, but what else has been happening? What's been happening in Paul's life? Rebecca: Oh gosh, we've had comps.

We've had um our circus acro concert um which is kind of a separate concert that we do at this time of year. And yeah, that's it really. Rebecca: It's just that crazy time of comp and stuff happening. We know a lot of our members where we're we're hearing and like we're going to as dance parents as well.

Rebecca: Um yeah, comp season in full swing. Um, but super important as well to be making sure cuz comps are we know vitally important for those that do them. Rebecca: Um, that we are still focusing on the growth and expansion of our business which is why we've had loads of fun this month with our SGC members talking all things numbers and Rebecca: finance or as I like to call it fun ants. Rebecca: See what I replace the I with a U and into funance.

Right. Look, and I know you love this topic, Nathan. Rebecca: Most of our members cringe at this topic, and most of you out there are probably cringing. Rebecca: Um, but once they start actually learning this stuff, and Nath is incredibly good at making this easy for us, because for me, this is a subject that I used to dig my head in the Rebecca: sand and not know any of my numbers or anything that to do with it and didn't want to.

Rebecca: Um, and once we start actually delving into it, they are just mind blown. Rebecca: And what I keep saying to everyone is and what I want to say to you guys out there is knowing your numbers is powerful and it makes you powerful within your business. Rebecca: And yes, it's scary. And sometimes we find out things that, you know, make us want to vomit.

But if you don't know those things, they will chase you eventually. Rebecca: They will catch you and then, you know, you're [ __ ] anyway. you're better to know what's going wrong now in your business and be able to fix it. Rebecca: And that's what a lot of our members are doing now.

And it has been so powerful for them, hasn't it? Nathan: Yeah. Nathan: And that's what you know, like bringing like a little tear to my eye at some points during this month when people are like, you know what, like I don't tell many people, but I Nathan: actually enjoy numbers now. Nathan: And you know, like I said, I understand guys, we're not going to ever bounce out of bed thinking, woohoo, spreadsheets today.

Like I I can I can live with that, guys. Nathan: I am a realist. Nathan: but that when it comes time for their hour a week set aside to dig in and look at some numbers, they're actually looking forward to that little slice of their week now. Rebecca: Well, it just if you don't know where you're at, you can't have goals of where you want to get to.

Nathan: Yeah, that's the biggest thing. Nathan: And there like there's so many members that I join um onto a call with for the first time and they say either they're not paying themsel at all or they're not paying themsel well. Nathan: You know, like some people, most of us in studio owner land that I speak to are not even paying themsel minimum wage. Nathan: And you're doing it as a passion, which I truly appreciate and I'm very passionate about dance and the effects we have on kids.

I totally get that. Right? Nathan: You do deserve to get paid for what you're doing. Nathan: And you know, not knowing your numbers is a perfect way for you to not know how you can get yourself to where you deserve to get to.

Rebecca: Yeah. And you were that studio owner at some point, right? Amanda: Totally was. Yeah.

Absolutely. Um I had Look, I didn't know Well, I paid myself next to nothing. I didn't know what revenue was. Amanda: I would not even be able to tell you what revenue was, let alone how much I was making in revenue.

Um, I wouldn't have been able to tell you my class placements. Amanda: I probably knew my student numbersish. Um, and that's about it. Nathan: Yep.

But I did really well in competition. But it was a path that if you continued on, pause wouldn't be here today. Is that Amanda: It definitely wouldn't be. Yeah.

It couldn't be. Yeah. I would be in so much financial debt and trouble. Nathan: Yeah.

You would you would have had to close the doors years ago. Amanda: Yes. Absolutely. Nathan: And that's where, you know, we focus on with studio owners and what we wanted to dive into on this week's podcast.

Nathan: And look, I think it's something we've mentioned before, but I think it's something that we can't hear enough because at some stages, we're just not quite ready to to take the Nathan: leap yet. Nathan: And it's something that just like I said, I'm super passionate about. But today, we want to talk about the three numbers that successful studio owners know inside out. Nathan: And the good news about it is they're not super complicated, right?

Nathan: But it is the entry point to knowing these three numbers and building a habit around that then helps you cascade that down and get better and better at it. Nathan: Just like with any skill, with any skill that we teach our students, we don't start them at advanced to ballet. They start at pre-prime, right? Nathan: We don't ever jump straight to the top.

We get people in at a level that is accessible to them now. We build habits and we grow on that over time. Nathan: So those three key numbers that successful studio owners know and they can now that we've got like people that we work with in SGC that maybe even 6 months ago had no idea about Nathan: these three numbers, they can now quote them to us every time we jump on a call. Nathan: The three numbers are obviously the number of students they have.

Rebecca: Mhm. Nathan: Most importantly though, more important than student numbers is the class placements. Rebecca: Yes. Okay.

Nathan: So, and always like to break that down. Nathan: I know lots of you have heard it multiple times from us, but if Beck is doing jazz, hip-hop, and tap, she's one student doing three class placements. Okay? Nathan: So, that class placements number is the most important one out of those two.

They're both key. Nathan: And then the third of those entry-level numbers that we need to build a habit around tracking is our weekly revenue. Nathan: Like Beck said, we it comes with no judgment, but really really regularly we jump on with um studio owners and they say, "Oh, weekly revenue, like can you explain to me what Nathan: revenue is?" And that's okay.

Nathan: Like Be said, like she didn't know. Rebecca: No, I didn't. I had no idea what revenue was. So, for those of you who don't know what it is, again, no judgment from us at all.

Rebecca: Revenue is how much money is coming into your business um each week or for some of you it's each term. Nathan: Yes. Which makes it very tricky. Um and we want to talk a little bit more about that.

But revenue is how much money is coming in. Nathan: And then profit is how much money you have after you've spent all of the money. Nathan: So, you know, taking out your teacher wages, your rent, your electricity, your whatever other there's a bazillion expenses, those um mirror that I just had to get fixed last week, Nathan: Nath, because a kid bashed into it. Nathan: So, you know, that's all of your expenses and you take that out and that's where your profit is left.

Absolutely. Nathan: And that's like, you know, that's the sort of the next level like we talk about expanding. Nathan: So, um, those three key numbers, we do have a little, um, for those of you that maybe don't know how to track it or anything like that, then please reach out to us, drop it in the Nathan: DM. Nathan: We've just got a little, um, tool together for you on how to track those three numbers regularly and a nice simple, easy place to keep them and a little bit of a coaching video Nathan: around that.

Nathan: So, please reach out to us and we can point you in the direction to get that because it's super important, right? Nathan: And like we said, once we track those key numbers and even if you are still billing by the term, which please set up to change next year, but when you start tracking your revenue Nathan: weekly, it is actually a big push for you to do that because you see how hard it is that you get the big chunk of money in week one, week two, week three, and then it's sort of Nathan: like white knuckling and gripping on for the rest of the term as droops and drabs come in and then you have to make the awkward phone calls and all those kinds of things.

Nathan: But it's really key to every week be tracking those three key numbers because look once we can track them for a couple of months then as well. Nathan: What we then some people look to do like we said we come in entry level but once we've tracked them for a couple of months then we can expand a little bit and instead of just Nathan: tracking our students and class placements what a lot of our members do now is track preschool student numbers and preschool class placements and then um school age classes and Nathan: school age class placements because we know just once we get a bit more definition into those things as well it can be super super powerful for us as well right Rebecca: yes and I I like the preschool one for my team because then we can go, okay, what what where do we want to get to with preschool?

You know, how many preschoolers do we want? Rebecca: We know growing the bottom of your school is where it's at cuz they're your kids coming through. Um and so it just allows them to differentiate those two things. Rebecca: Um I wanted to talk about the weekly stuff a bit more though.

Rebecca: I think there's so many people that we jump on with as well who one are not direct debiting and two are not direct debiting weekly and that is the biggest change game changer in Rebecca: your business that you can possibly do. Rebecca: Now last week if you listen to our podcast we talked about things that people do just cuz it's the way it's always been done. Rebecca: And so they're worried that you know we we've always invoiced termly and that's just the way it's always been done and that's what our parents like.

Rebecca: But it's it's not what your parents like. It's what you're telling yourself in your head that your parents actually like. Parents much prefer weekly direct debit. Rebecca: I know that for a fact now because I've changed over to it.

It's a much lesser amount coming out of their account. They don't have to stress about paying it hugely. Rebecca: They can it just direct debits out like everything else in their world. Rebecca: Gyms direct debit, swim school director, everything in life, schools, Netflix, Disney Plus, it all direct debits.

We're so used to that. you are giving them the easiest solution. Rebecca: Also, telling them that it's $80 coming out of their account over 800 is massive. And I always think about myself with this at the gym.

Rebecca: Nath I'm getting I'm paying for a gym that's $65 a week. I feel like if I got told, you know, that for the next 10 weeks it's $650. Rebecca: To be fair, I would probably opt out of that gym because I'd probably don't use it enough to look at that value or if it was 260 280 a month. Nathan: Right.

Totally. Rebecca: Whereas $65 I'm like me. Yeah, whatever. Nathan: It when we build termly it like subconsciously gives parents a decision around opting out three times a year.

Rebecca: Yep. Nathan: At the start of term two, start of term three, start of term four. Rebecca: Yep. Nathan: So we know that every studio now we we hope um just presumes that enrollment rolls over term to term.

Nathan: But if you are billing by the term, we know that subconsciously the parents are like, "Oh, 500 bucks. She didn't enjoy that last week of classes. No, let's um let's try it. Nathan: Let's try net ball."

Whereas, if it's 50 bucks a week, oh, she had that issue the last week of term, but it's all right. Like, she'll get back into it. It's only 50 bucks. Nathan: Now, I can already hear studio owners with the objections because we don't like confrontation.

Rebecca: Yep. Nathan: And so I know that some of your objections are going to be but um lots of my lots of my parents in inverted commas if you can if you're watching YouTube I'm doing that. Nathan: Um lots of my parents want to pay the term upfront. Okay.

And two lots of my parents don't want to give their bank details or credit card details. Rebecca: So I can tell you I did this quite a few years ago as well Nate. um that when I did it, I had that panicstricken in my head as well. Rebecca: And I made a really strong decision cuz I knew it was what was best for my business and my team that no one was going to pay up front.

That was not going to happen at all. Rebecca: And also that everyone had to pay through direct debit. Okay? And that was a big change cuz we'd allowed all the things.

Rebecca: So, I remember I had one parent who did one class a week who point blank refused to give her um credit card details in and do direct debit. Rebecca: And I said to her, which made me feel very powerful at the time, um okay, I'm not the right school for you then. I'm very sorry, but that is the way it's going to be. Rebecca: Yes, she did leave.

I'm not going to lie to you. She did. That was one parent. Okay.

Rebecca: And then I probably had three of my elite parents say they really wanted to keep paying up front and I said, "Nope, sorry. Rebecca: This is how we're doing it now." None of them left and that was it. So you are probably going to get a handful of parents cuz people don't like change who are going to arc up.

Rebecca: But it has been I promise you one the biggest game changer I have ever ever done in my business. Um it just makes everything so much more automated and simple. Rebecca: It gave me back so much time because I, you know, that was taking so much time to have to chase all of that. Rebecca: And you know, I know people say, "Oh, but what happens if their direct debit doesn't go through?

Rebecca: Then it's going to take you so much time." Well, no, we have systems where the system just simply re you know, does that line again and direct debits them again. Rebecca: And there's so much systems out there for you guys that you don't even realize. And look guys, I think the reality is if you've got an objection, we've heard it.

Nathan: Yes. Rebecca: And we've coached studio owners around it. And we have never ever had a studio owner say, "Oh gosh, that was a mistake switching to weekly director." Nathan: Not once.

Rebecca: Notice. So, like I said, we hear all your objections, but please know that they've been met and you will never ever look back. Nathan: And look, just I guess the paying up front thing just to maybe add a different perspective to that. Nathan: We still did allow parents to pay up front cuz people were that like, "Oh my gosh, but I I pay up front.

Nathan: Every blah blah blah." Our payment terms and conditions were just super clear. Everybody still had to have a payment method on file in the system. Nathan: Beck, if you'd like to pay up front, fantastic.

I know you've always been a great payer. Nathan: As long as it's paid up front before the first Thursday of term, when the first week's debit comes out, you'll never get debited, right? And that just puts the onus back on them. Nathan: If Beck goes in and pays her $1,000 before week one, the system never debits her because she's already paid.

Fine, not a problem, right? Nathan: But she has to also have her credit card on file because humans are fallible. And so when Beck forgets in term three, the $100 gets debited out of her account. Rebecca: Okay, that's good.

So, what do they just put that $1,000 on their account as credit kind of thing? Oh, that's smart. Okay. Yeah, I never thought of that.

Nathan: Like, that happens as well, but we're just really clear. Not a problem. You can do that. And it just takes that objection away, right?

Nathan: But they just know that they're also going to get debited if they forget to do it. But at the end of the day, the system is still taking it out weekly for you guys. Nathan: So, you know what your weekly is. Rebecca: That is just such a game changer for me as well, Nate.

Rebecca: And I know I'm a big wheel, but you know, for for us, we've known now how much we've wanted to get to, which we just hit weekly um dollar-wise. Rebecca: And it allows my team, and I do share this with my team, to go, okay, we're at well, this time last year, if you know, Nath, we were at 35K per week. Nathan: Yeah. Rebecca: And then we got to 40.

And then just last week, we hit 45. And my team is really excited for that. Like, they love seeing those numbers. Rebecca: And it's the same if you're working in retail.

I I worked in retail for years before I had a dance studio as a manager and you have weekly amounts that you're meant to hit, right? Rebecca: So, you're meant to hit, I don't know, whatever it is, 15K for that week. Rebecca: And as a team, when you get to Friday and you're at 12K and you know you've got to get to that 15, it makes you work harder. Rebecca: So, it's just and your team, if you've got team that are looking at that or if it's you, if you're the team, when you're looking at that and you're like, "Okay, I really want to Rebecca: get to 10K a week and I'm currently at 8K.

Rebecca: What do I need to do? Rebecca: How many class placements do I need to get that extra 2K in, which is going to make a massive difference to your business?" It really does make you smarter and makes you go, Rebecca: "Okay, I know I need to do this to get to there. Rebecca: That's my goal."

So, that's why knowing these numbers is so so important. That's why weekly is where it's at because it makes you go, okay, I can it's it's more attainable. Rebecca: Does that make sense? When it's less of amounts, it's more attainable.

I think it's more attainable. Rebecca: And I think it sort of flows into what else we wanted to talk about was that it helps us respond and react to um trends and things that happen in our business at a much much um Rebecca: easier like much easier time frame. Rebecca: So if we um for example um we know that with you know one of our members that we were both speaking to separately the other the other day right once you are tracking those numbers Rebecca: weekly and you've got just black and white data in front of you right it helps give you context to make better less emotional decisions around the key parts of your business right Rebecca: so for example like you were talking about um you were talking to to this member about costumes, right?

Nathan: Yep. And what were they saying about that? Rebecca: Well, she was just saying that now that um she's done your brilliant spreadsheets, Nate, that she has realized that she wasn't making any money off costumes because she wasn't Rebecca: opting in the GST to things. Rebecca: So, if you guys aren't doing this, if you get a costume for $90, $9 of that is GST, which has to go into the GST account.

Rebecca: So, therefore, if you're So, it's actually costing you $99. So therefore, if you're then charging $95, am I right in saying this? You're losing money off it. Nathan: Yeah.

So yeah, look look just swings and roundabouts, but yes, if you're if you're taking in if you're charging $110 for a costume, you only get to keep $100 of that. Correct. Nathan: $10 is shipped off to the government. Correct.

Right. That's in GST. Nathan: So, you've got to like, you know, just knowing all these numbers and having them black and white helped this studio owner make a better decision around what she was going to be Nathan: charging for her end of year costumes, right? Nathan: And the same goes for, like I said, like Beck and I were speaking independently with them.

Nathan: But, um, because like this person's been tracking those three key numbers for quite a while now. They built a great habit around it. Nathan: So, because they've done that, we were able to dive into the next part of this, right? Nathan: So, we were able to dive into like what we call with our RFI dashboard where we literally break down like every single class and look at its revenue and its profitability.

Nathan: And because we we kind of know these things, but quite often we're like guessing a little bit about it. We're like, I'm pretty sure like Advanced to Ballet loses me money. Nathan: And we're like, well, duh. Like the two kids in there, of course you're losing money.

Like doesn't have to be you don't have to be a numbers wizard to figure that out. Nathan: But what we do see is the like the revelation that she had is that we lined up all the classes from least fill to most fill and full sorry and it was just super clear. Nathan: It was like a big great line. It was like all the classes literally like it actually worked out so well.

Nathan: But all the classes that were half full or less would were actually in the red. Nathan: Y they were losing money and all the classes that were a little bit more than half full and above were making money and that was shocking for her. Rebecca: Yeah, really shocking, wasn't it? Rebecca: And it's a revelation that so many studio owners that I work with come across and but like I said, now that she knows this, now that she could see it in black and white in front Rebecca: of her, it's not like a big like, oh my gosh, we need to like change everything right now.

Rebecca: And no, it's okay. But now we've just got information that we can make good decisions on around our prices for next year. Nathan: Well, prices for next year, timetable for next year, what age groups for next year, what staff she should be using for next year. Nathan: Like there's so many great things that that has now helped her with what to do for next year.

And I think that's the key. Like we all have these issues within our business. Nathan: If you're not aware of them, you can't even make new decisions for next year. But if you are aware, then you can change things up.

Yep. Absolutely. Nathan: So, that was just the the the main thing that we wanted to go through with everybody today is building good number habits to help you get clear on the things that you need to do Nathan: in your in your business. Nathan: Because once we have those numbers in front of us, once we have those, we know what the three key numbers are that we want to track, we're able to build a really solid solid habit Nathan: around it.

Nathan: And then once you've got that habit, then we'd love you to reach back out, drop us a DM, and we can chat through ways to start expanding that out and become a bit of a numbers Nathan: wizard, right? Rebecca: Yes. But you've got something for everyone. You said earlier that if they DM us, you'll send it to them for free.

Nathan: Exactly. Nathan: So, if you haven't started this process yet, if you feel like you're not tracking those three key numbers in an effective way, then please reach out to us, drop us a message, and Nathan: we will send you the link to grab that. Rebecca: You're amazing, Nath. Nathan: Oh, thanks.

Rebecca: Really helping all the studio owners in the world. Nathan: I just love numbers. You know that. Rebecca: Yeah.

Nathan: Yeah. All right. Well, thanks, guys. We hope you have an amazing week and let us know how you go with those numbers.

Rebecca: Bye-bye. Thanks, everyone. Bye. Outro Recording: We hope you enjoyed this episode of the Dance Principles United podcast.

If you'd love to learn more from us, we have a special offer just for our podcast listeners. Outro Recording: Go to the link in the show notes right now to get two weeks free in Dance Principles United Tribe. We would love to see you there.

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