Customer Experience (CX) Management · 2023-12-17 · 53 min
“ Humour is a way to show that you are smart without bragging. ” - Mark Twain In this podcast, Carlos Velasco interviews Chi Hoang , Klemens Knöferle , and Luk Warlop about their work on humour and advertising. This interview is based on this article: Hoang, C., Knöferle, K., & Warlop, L. (2023). Using different advertising humor appeals to generate firm-level warmth and competence impressions . International Journal of Research in Marketing, 40, 741-759
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