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E42 - Sonic branding and experiences

Customer Experience (CX) Management · 2023-11-26 · 51 min

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Episode notes

In this podcast, Carlos Velasco interviews Prof. Charles Spence (University of Oxford) about his work on sonic branding and experiences. The interview is based on this article: Keller, S. & Spence, C. (2023). Sounds like branding: Cognitive principles and crossmodal considerations for the design of successful sonic logos . Expert Journal of Marketing , 11 , 91-117. And here , you can listen to some sonic logos.

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