Customer Experience (CX) Management · 2023-11-12 · 50 min
In this episode, Carlos interviews Professor Manuel Perea and PhD student Melanie Labusch at the University of Valencia and PhD student from Nebrija University, about their work on brand names recognition and what makes brand names special, from the perspective of cognitive psychology. You can connect on them in their websites above, and also through their Twitter accounts: @LabuschMelanie, @merferlo, @ERILectura, @CINCnebrija. This podcast is based on the following articles: Labusch, Duñabeitia, J. A., & Perea, M. (submitted). Visual word identification beyond common words: The role of font and letter case in brand names. Perea, M., Baciero, A., Labusch, M., Fernández‐López, M., & Marcet, A. (2022). Are brand names special words? Letter visual‐similarity affects the identification of brand names, but not common words. British Journal of Psychology , 113 (3), 835-852.
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