Customer Experience (CX) Management · 2023-12-10 · 46 min
In this podcast, Carlos Velasco interviews Dr. Janice Wang and Dr. Francisco Barbosa Escobar about their work on multisensory extended reality food experiences. This interview is based on this project and these articles: Barbosa Escobar, F., Petit, O., & Velasco, C. (2021). Virtual terroir and the premium coffee experience . Frontiers in Psychology , 12: 586983. Barbosa Escobar, F., & Wang, Q. J. (2023). Climate Crisis: A Proof-of-concept using social media-based augmented reality lens as behavioural intervention . In 15th Pangborn Sensory Science Symposium: Meeting New Challenges in a Changing World . Kleinberger, R., van Troyer, A., Wang, Q. J. (2023). Auditory seasoning filters: Altering food perception via augmented sonic feedback of chewing sounds . In CHI ’23: ACM CHI Conference on Human Factors in Computing Systems, April 23 -28, 2023, Hamburg, Germany. ACM, New York. Nivedhan, A., Mielby, L. A., & Wang, Q. J. (2020). The influence of emotion-oriented extrinsic visual and auditory cues on coffee perception: A virtual reality experiment . Companion Publication of the 2020 International Conference on Multimodal Interaction , 301 - 306. Petit, O., Velasco, C., Wang, Q.
E46 - Manipulation in marketing65 / 100E45 - Humour and advertisingE43 - Aesthetic preferencesE42 - Sonic branding and experiencesE41 - What makes brand names special? Insights from cognitive psychology