Evolving a 70-Year-Old Brand Without Losing Its Essence with Geraldo Jose

Episode notes

In this episode, Geraldo José Z Do Prado, CEO of Casa Prado, discusses the brand’s approach to sustainability, responsible sourcing, and innovation. He shares how the company balances its long-standing commitment to ethical practices with modern technology to stay competitive in the fashion industry. From building strong supplier relationships to incorporating AI-driven customer experiences, Casa Prado is embracing a thoughtful, forward-looking business model. With a focus on reducing environmental impact, engaging customers, and maintaining social responsibility, the brand continues to grow while staying true to its core values. Check out more insightful conversations with industry experts at: Customer Centric Retailing Podcast Page LinkedIn

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