The Surprising Edge in Sales That Could Transform Your Start-up

Episode notes

In this episode, the hosts are joined by a special guest, Ben, to discuss the transition from being a subject matter expert to a salesperson in a B2B tech startup. They explore the misconception that sales is a dirty word and discuss the importance of curiosity, empathy, and problem-solving in the sales process. The conversation also touches on the advantages that founders have in sales, the impact of introversion and extroversion on sales ability, and the value of small talk and building relationships. The hosts and guest share their personal experiences and insights on sales and provide practical tips for founders. In this conversation, Ben and Phill discuss imposter syndrome in sales and how to overcome it. They emphasise the importance of investing in training, practicing in safe environments, and believing in oneself and the value of their product. They also highlight the significance of having a clear and compelling value proposition, being authentic, and building trust with customers. They stress the importance of being true to oneself and not trying to universally please everyone.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• "A Title Doesn't Earn You Respect, You Have to Earn Respect" - Kurtis Krentz of ALLO FiberLand and Lead · on transition77 / 100
• From insights to foresights: predicting what consumers will need next with Kerry-Ellen SchwartzThe Curiosity Current: A Market Research Podcast · on Curiosity74 / 100
• How to Lead with Curiosity: Kafi Payne on Navigating ChangeAsk Ashley · on Empathy63 / 100
• Ep.33 Joanne Lockwood | The Human Side of InclusionBe You Start Now · on Curiosity55 / 100
• Executive Presence Decoded: What It Really Is & How to Build It (in the AI Era)Here's the Deal · on Empathy51 / 100
• 2ML: Most Team-Building Efforts Fail for One ReasonLeadership Career Accelerator · on Curiosity35 / 100

• Building Action1: Mike Walters on Patch Management, AI Vibe Coding, and the Power of Focus81 / 100
• AI is Your New Salesperson: Deepak Gupta on Going From SEO to GEO55 / 100
• The Logic of Deny by Default: Building the Ultimate Security Guardrail71 / 100
• Hacked CEO to Cybersecurity Author: Scott Schober on Transparency, Branding, and the End of Passwords61 / 100
• Cyber is a business problem that needs a business partner83 / 100