The Surprising Edge in Sales That Could Transform Your Start-up

Episode notes

In this episode, the hosts are joined by a special guest, Ben, to discuss the transition from being a subject matter expert to a salesperson in a B2B tech startup. They explore the misconception that sales is a dirty word and discuss the importance of curiosity, empathy, and problem-solving in the sales process. The conversation also touches on the advantages that founders have in sales, the impact of introversion and extroversion on sales ability, and the value of small talk and building relationships. The hosts and guest share their personal experiences and insights on sales and provide practical tips for founders. In this conversation, Ben and Phill discuss imposter syndrome in sales and how to overcome it. They emphasise the importance of investing in training, practicing in safe environments, and believing in oneself and the value of their product. They also highlight the significance of having a clear and compelling value proposition, being authentic, and building trust with customers. They stress the importance of being true to oneself and not trying to universally please everyone.

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