Expert Tips to Build a Game-Changing Website for Your B2B Tech Startup

Episode notes

Download your free Ai-powered prototyping toolkit: Apply to our beta program: Join our community: In this episode, Phill and Adam discuss the practical steps required to create a website for a B2B tech startup. They emphasise the importance of not jumping straight into website builders without first defining objectives, value propositions, and brand differentiation. They recommend looking at competitors to gain inspiration and identify common threads. They also discuss the need for a conversion strategy and different conversion points based on the stage of the customer journey. They caution against focusing too much on the bottom of the funnel and not enough on getting people onto the website. Finally, they highlight the importance of defining the site structure and content before using website builder tools. The homepage of a website is not the most important page for attracting new visitors. It mainly serves as a jumping-off point for other pages on the site. The homepage should establish credibility, provide basic information about the company, and direct users to deeper information.

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