Crossing the Axis · 2025-05-22 · 53 min
Most people underestimate the importance of the first intake call and going beyond the client’s creative brief. In this episode, I sit down with Jason Bellue from Flying House Media to talk about what it really means to go beyond the brief - and why onboarding starts well before a contract is signed. We dig into how asking better questions eliminates guesswork, reveals real client goals, and helps you build treatments that actually hit the mark. When you lead the intake process with strategy and clarity, you’re not just gathering info - you’re previewing what it’s like to work with you. This episode is about disrupting the sales process, taking control of the conversation, qualifying opportunities, and knowing when to walk away. If you’ve ever left an intake call unclear about what the client really needed, this one’s for you.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on advertising86 / 100
The "Flying V Group" Cash MachineCash Machines · on advertising77 / 100
Angi Krueger, CMO At OwnersEdgeOver A Pint Marketing Podcast · on Business development72 / 100
Executive Drift; Leadership Under Uncertainty: When Results LagGet Hired Up: Executive Brand Management · on Business development72 / 100
The ROI of Psychological Safety in Business with Donald ThompsonFrom The Top with Chad Hesters · on Business development68 / 100
Beyond the Deal: How Buyers Evaluate Companies | Buyers Corner with Michael MagliochettiTechExits Podcast · on Business development67 / 100
[Client-Side Conversation] How to "Stay Top of Mind" with Chris Whitten85 / 100Using AI as a Strategy Engine with Sophie Bell62 / 100Hacking Advertising with Jon Sneider70 / 100Win the Work and Do the Work with Jordan Brady76 / 100
Best Practices for Cold Outreach with Ross MacRae80 / 100