Creator Science with Jay Clouse · 2026-06-09 · 59 min
Every few years, someone asks you the question you've been avoiding. For me, this was it: does your show actually have a premise, or does it just require people to already know and like you? Jeremy Enns is the founder of Podcast Marketing Academy, where his primary product is podcast audits. He has spent years analyzing what separates shows that grow from shows that stall, and he runs Podcast Marketing Academy to help hosts fix both. He has been a member of The Lab since the early days. In this episode, we talk about: Why podcast problems are almost always brand and product problems in disguise The difference between a show that requires you to already be known vs. one that earns listeners on its own merits What "killer concepts" are - and why a sharper premise makes episodes easier to produce, not harder The case for featuring Lab members as guests, and why it could be the highest-converting version of Creator Science By the end of this episode, you will have a new framework for auditing any creative project - including your own - and asking whether it's designed to grow or just to persist. Jeremy's resources for US!
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