Creator Science with Jay Clouse · 2026-05-26 · 1h 11m
Josh is the founder of Upright Media, an operating partner for content creators handling operations, consulting, recruiting, and post-production. His clients include some of YouTube's biggest channels - Erak, Smosh, Emma Chamberlain, Dude Perfect, Matthew Beam, and Chris Williamson. He runs 11 full-time staff and about 40 contractors worldwide. He describes himself as a creator without a channel. This conversation also took a turn into what YouTube actually rewards right now, why "companionship content" is quietly eating the internet, and the concept of the "shitty flow state" - that experience where you put down your phone 35 minutes after opening Instagram and can't name a single thing you saw. Upright Media Brad Stulberg - The Way of Excellence Monday.com (project management tool Josh uses) Topper Guild (YouTube channel) Speeed (James Pumphrey + Jesse Wood) Full transcript and show notes *** TIMESTAMPS (00:00) Josh's opening: don't lose sight of the big goals that motivate your team (00:26) Who Josh Mattingly is and what Upright Media does (08:16) Excitement vs.
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