Creative Agency Success Show · 2026-04-21 · 34 min
You put in the work to plan a webinar and still walk away with no sales calls booked, no pipeline, and no clear path forward. In this episode, Logan Lyles, Founder of DemandShift, shares his proven webinar strategy for B2B service-based businesses that want to generate leads, book sales calls, and build pipelines without turning their webinars into a hard sell. You’ll learn how to fix the two biggest webinar mistakes, the registration rut and the conversion cliff, and how a two-step signup process helped Logan 5X his conversion rate from webinar registrants to booked sales calls. This episode gives you a clear, actionable framework for turning your next webinar into a real lead generation engine. Key takeaways: Avoid the two webinar killers. Knowing which problem you have is the first step to fixing your webinar strategy. Use the two-step signup process to capture leads before the event. The two-step signup process captures interest right at registration. Make your CTA outcome-based, not ask-based. Framing your call to action around a clear outcome dramatically improves results. Design your survey to qualify and disqualify leads.
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