Creative Agency Success Show · 2026-06-02 · 31 min
AI adoption gets risky when agency owners move faster than their teams can follow. In this episode, Rob Harr, co-founder and President of Sparkbox, joins Jamie Nau and Tom Wadelton to talk about AI, agency operations, leadership, team adoption, innovation, and business model change. You will hear why AI cannot stay trapped with the owner, how internal communities help teams experiment safely, and why agency leaders need to separate messy exploration from operational execution. You will also learn how Rob thinks about the three main ways agencies use AI, why teams need permission to share failures, and how agency owners can avoid selling AI-driven work before their teams are ready to deliver it. Key takeaways: AI adoption needs team momentum. When the owner gets too far ahead, the agency creates a delivery gap that can become risky. Community helps teams keep up. Internal communities give people a place to experiment, share wins, and learn together. Start with existing problems. Rob recommends using tomorrow’s tech to solve yesterday’s problems before chasing new service lines. Failure has to be safe.
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