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The Future of Agency Growth Is Human and AI-Driven with Jay Owen

Creative Agency Success Show · 2026-06-16 · 36 min

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Episode notes

The future of agency growth is not just more automation. It is also a more human connection. In this episode, Jay Owen, CEO of Business Builders, joins Jamie Nau to talk about agency community, event strategy, thought leadership, organic growth, and the practical ways AI is changing how agency owners work. Jay shares the story behind Agency Builders Retreat, why in-person connection matters more in an AI-driven world, how he thinks about building events that people want to return to, and why consistent thought leadership can create opportunities long before a direct sales conversation begins. Key takeaways: • The future is both autonomous and human. AI can create leverage, but agency owners still need trust, relationships, and real connection. • Community can become a growth engine. Jay explains how Agency Builders grew through connection, referrals, and shared learning. • Events are a form of stage-building. Creating your own event, podcast, or platform can help agency owners build authority. • Thought leadership compounds over time. Consistent content around a real problem can create opportunities that direct outreach may not. • AI works best when it removes real friction.

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