CPG Launch Leaders · 2024-08-06 · 50 min
70% of all CPG products fail within the first two years in the market. So how do you make sure your product is set up for success? The short answer is testing. It might sound simple, but if you don’t understand the science behind the testing process, your product may end up in that 70%. In this episode, Chad Bingle , VP of Product at Bold , joins host Darcy Ramler as they share how the cutting-edge digital product testing and development methodologies are revolutionizing the way CPG products succeed in the marketplace. They also explore the shift from traditional survey methods to real-time digital feedback, emphasizing how digital space allows for swift adjustments that are crucial for hitting the mark with today's tech-savvy consumers. Join us as we discuss: How leveraging digital tools and consumer feedback post-launch can significantly enhance click-through rates and product performance. Strategies for dissecting consumer behavior to tailor impactful marketing efforts How using machine learning predictive models connects consumer trends and derisk product launches And much more!
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