CPG Launch Leaders · 2024-07-16 · 48 min
Growth might be the ultimate goal for every brand in the market, but if your growth strategy is focused solely on growing, it will fall apart - it will be blind growth. You need to understand what propels your brand’s growth, and why it does so, and learn how to leverage it. In this episode, we are joined by Chris Perry , Chief Learning Officer, and Co-Founder at firstmovr , as he delves deep into the Specific, Measurable, Achievable, Relevant (SMART) Growth approach for brands in the e-commerce space. Chris touches on the power of strategic differentiation, the importance of testing products across various platforms, and how e-commerce techniques can revolutionize traditional category management. Listeners will learn: How to build a brand by targeting the right shoppers rather than appealing to everyone The importance of leading metrics like completeness, comprehension, compliance, and compelling content, and how to leverage them How applying traditional category management principles to e-commerce, like focusing on existing buyers, can drive significant incremental growth and brand loyalty
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