MìLà's Dumpling Revolution from Restaurant to the Retail Shelf with Jen Liao

Episode notes

Join us as we talk with Jen Liao , the co-founder and president of MìLà . Jen shares MìLà's journey from a restaurant concept to a pioneering direct-to-consumer brand in the modern Chinese-American food scene. We dive deep into MìLà’s rebranding process, which goes beyond a mere name change, to embrace authenticity and innovation. From eliminating MSG to introducing clean-label products, MiLà's commitment to quality shines through. Join us as we discuss: The unveiling of MiLà’s rebranding journey Marketing suggestions for expanding the MiLà brand How to engage customers by leveraging digital platforms and social media How testing new products can help you stay ahead in the food industry

• Creating Buzz for CPG Brands with TaleSplash's Amy Jackson60 / 100
• Going Beyond Sustainability with Kelly Vlahakis-Hanks of ECOS
• The Digital Era of Product Testing with Bold Lab’s Chad Bingle
• eCommerce Trends and Smarter Growth with FirstMovr's Chris Perry
• The Future of Convenience Stores and Consumer Behavior with Jason Vego from Bevz