135 - How to Market Your Book with Video: Tips From a Book/Author

Episode notes

Send us Fan Mail You've finally published your book. Now, how do you get the news out there? Promote your book and YOU with video marketing. Recently, I sat down with my good friend, Gillian Whitney, who is also an author and book coach, to talk about using video marketing to create awareness, build trust, and promote their books without sounding overly salesy. We also talked about AI video tools, book launch ideas, and why imperfect videos often perform best. Top Takeaways Market the author and the book. “Why I wrote this book” videos build connection. Real beats overproduced when it comes to video. AI tools can make book promotion more fun and creative. It’s never too early — or too late — to create book-related videos. Chapters 00:00 The Importance of Video Marketing for Authors 05:11 Creative Video Ideas for Book Promotion 09:57 Leveraging AI in Video Marketing 14:57 Engaging with Live Video for Book Launches 19:51 Building Trust Through Video Content If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts in July.