093 - 10.5 Mistakes That Are Tanking Your Video Engagement (And How To Fix Them)
Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr · 2025-03-20 · 13 min
Episode notes
Send us Fan Mail Many consultants, entrepreneurs, and business owners dive into video content but struggle to get the engagement and views they expect. This episode breaks down 10.5 common video mistakes and how to fix them. In this solo episode, I share practical tips to make your videos more effective. Some of the things I highlighted: Start with a hook – Grab attention immediately instead of introducing yourself first. Edit out dead space – Remove long pauses and filler words to keep the pacing tight. Make your videos visually engaging – Use movement, camera angle changes, or simple transitions. Always add captions – Most people watch on mute, and captions improve accessibility. Have a plan – Outline your goal and key points before recording to avoid rambling. If you're ready to stop thinking about video and start doing it, the next session of my Smarter, Faster, Fun Video Bootcamp starts in July.