Content Disrupted: Bold Takes on Brand Marketing · 2024-09-19 · 46 min
In this episode, Michael Smith, Chief Marketing Officer at NPR, offers invaluable insights into the art of audience-centric marketing in the digital age. This seasoned marketing veteran discusses crafting a compelling brand voice, building passionate audiences, and leveraging human insight alongside data for effective marketing. He also emphasizes the importance of understanding consumer behavior and adapting to technological advancements to stay relevant in an ever-changing media landscape.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)The Dave Gerhardt Show · on Brand voice87 / 100
Ad legend Dani Richa on AI, risk taking, and how advertising has changedLeadership Next · on Data-driven insights70 / 100
EP34 | Leveraging Revenue Operations for Strategic Advantage & GrowthThe RevOps Recruiters · on Data-driven insights67 / 100
The IPA Making Sense Podcast: Tessa LeGassickIPA Podcast · on Consumer behavior66 / 100
What Today's Social Algorithms Reward - and IgnoreGo Beyond · on Brand voice56 / 100
The Hospitality Era: A New Way to Market as a Mom Entrepreneurs with Laura Kendrick- E51Mindset & Business Growth for Mom Entrepreneurs · on Brand voice45 / 100
Jay Acunzo on Resonance: How to Become a Sought-After Brand68 / 100
Rand Fishkin on Building Brand Influence in a Zero-Click World79 / 100
Growth Sprints’ Brendan Hufford on What’s Killing Your Content Marketing & What to Do Instead77 / 100
What Breakthrough Brands Do Differently with Skullcandy CEO Brian Garofalow83 / 100
The Laws of Story-First Marketing with Jessica Gioglio78 / 100