The Laws of Story-First Marketing with Jessica Gioglio

Episode notes

Does your brand marketing pass the "who cares?" test?In an age where attention is scarce and content is endless, the real challenge isn’t just telling a story—it’s telling one people actually care about.In this episode, Jessica Gioglio, author of The Laws of Brand Storytelling—unpacks the laws of story-first brand marketing, revealing what separates brands that blend in from those that lead.