Content Disrupted: Bold Takes on Brand Marketing · 2025-03-27 · 48 min
When the world’s moving at warp speed, how do you stay relevant - especially with an audience that hates being marketed to?Just ask Adam Walden, VP of Brand & Corporate Marketing at GitHub. As AI rewrites the rules of software development, Walden shares how his team earns trust from skeptical developers by embedding marketing within product teams, embracing a “Possibility Mindset,” and crafting platform-native content that fits closed ecosystems.He also dives into how AI is reshaping both the developer experience and marketing execution - with AI agents poised to transform how teams build and run campaigns.
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