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CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing

Data’s Hidden Power: Stories, A Journey with Roula Vsric

CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing · 2026-03-01 · 23 min

Episode notes

Roula emphasizes the power of storytelling in marketing, illustrating the importance of moving beyond just features and facts to create narratives that emotionally resonate with audiences. This approach enhances engagement and influence, making storytelling a crucial tool for modern marketers. This works because it taps into human emotions, making information more memorable and engaging. Roula Vsric: roula.vrsic@gmail.com Whitepaper: Music: Timeless by Alex-Productions

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Data’s Hidden Power: Stories, A Journey with Roula Vsric - CMO Unplugged - Stories, Strategies and Surprises from the world of B2B Marketing | The B2B Podcast Index